ROR stage: organization
This project is seeking to identify (a) the specific best practices that IRI member companies use to identify whitespace opportunities and (b) actions successful organizations take to overcome barriers to commercializing these opportunities. Likely barriers include lack of: relevant IP, appropriate business model, effective supply chain, subject matter experts, and senior management confidence in their ability to make a decision in a new area. In some cases, an organization’s greatest asset when operating inside the core is actually an impediment to success outside the core.
The team will use roundtables of individuals from IRI member companies, case studies, and workshops held at IRI meetings to answer these questions. The results will be reported out at IRI meetings and through an RTM journal article.
Team members: Sue Burek, Newell Brands; Ted Farrington, Kalypso (EAG); Gene Slowinski, Rutgers University (SME)