Member Summit 2016 - Keep Cool. Innovation Contests and Hershey

The Hershey Company was looking for solutions to a longstanding issue – keeping chocolate cool during shipment in warm weather. In early 2016, the company engaged NineSigma to issue a global technology search for solutions. The Hershey Cool Ship Technologies Contest sought lightweight, affordable shipping system solutions that would keep chocolate close to the temperature at which it was packed, 75°F or below, for at least 48 hours. The ultimate goal of the Contest was to develop a system that would be inexpensive enough to use year round, as part of the standard packaging for small parcel shipments. This case study presentation will look at the process behind the Contest, outcomes, and the challenges encountered along the way.