Member Summit 2016 - Product Design for Mass Customization

ROR stage: gathering and analyzing data

Customer demand for individually configured and customized products is on the rise across all industries. Companies are faced with the challenge of maintaining cost and quality while producing customized products with heightened response to individual customer needs. This project will use a breadth of approaches and the maturity of IRI members (and beyond) to determine best practices that achieve design for customization while identifying common pitfalls. The objective of the project is to understand the design implications of mass customization on manufacturers/producers by answering the following questions:

  • How do manufacturers/producers set up the architecture/platform to get to a place where they have effective mass customization?
  • How do we develop a robust, yet flexible, architecture that accommodates the evolution of the product line?
  • What are best practices and constraints/inhibitors in executing modularity and reducing complexity - balancing an optimized product?

Team members: Charlie Wartgow, Harley-Davidson; Mark Zhuravel, TCS; Rob Williams, Boeing; Cole Harris, Harley Davidson; Mike Alstrin, Harley Davidson; Pushpa Manukonda, Deere & Co.; Kent Crawford, Schneider Electric; Tim Simpson, Penn State (SME)