Member Summit 2017 - Product Design for Mass Customization

This research effort has focused on the product design implications of mass customization on manufacturers/producers. Customer demand for individually configured and customized products is on the rise across all industries. Companies are faced with the challenge of maintaining cost and quality while producing customized products with heightened response to individual customer needs. This project has used a breadth of approaches and maturity of IRI members (and beyond) and will report on best practices that achieve design for customization while identifying common pitfalls.

Team: Charlie Wartgow (Harley-Davidson), Mark Zhuravel (TCS), Pushpa Manukonda (John Deere), Tim Simpson (Penn State)