RTM - Business Model Innovation

Why didn't Sony invent the iPod? The Japanese company had all of the technical elements needed, plus access to a powerful music list through its Sony Music label and every bit of the design cachet Apple now enjoys.

Reviews: The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Problems.

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http://www.tandfonline.com/doi/abs/10.5437/08956308X5706005

Volume 57, Issue 6, November-December 2014
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