RTM - Business Model Innovation

Business model innovation has attracted increased attention over the past five years. This is in large part due to the tremendous returns garnered by companies that have devel-oped new business models. Netflix, Uber, and the Apple iTunes store are the most frequently noted examples. Among established companies, market gains made by companies like Rolls- Royce and GE that have transformed themselves from sellers of products to providers of services have piqued inter-est. Given the success of these standout examples, it’s easy to believe that busi-ness model innovation is the answer— to increased competition, to narrowing margins, to long-term survival.

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Volume 59, Issue 3, May-June 2016
From the Editor