The Business Model Canvas has become an integral part of the practice of Lean Startup and also a tool for established companies seeking to strengthen their business models against disruption. In this interview, Alex Osterwalder, coauthor of Business Model Generation and Value Proposition Design, discusses the increasing importance of business model innovation and the application of the visual tools he has invented, which have been useful to companies of all sizes seeking to develop new business models.
Step 1: Logged in IRI Members click here for credential verification (only needed once per logged in session)
Step 2: Proceed directly to article: https://tandfonline.com/doi/full/10.1080/08956308.2019.1613114
Volume 62, Issue 4, July-August, 2019