RTM - Creating Cultural Change in a 115-Year-Old R&D Organization

OVERVIEW: This case study highlights the practical steps a 115-year-old company’s organization executed to change its culture—a change that was critical in order for the group to improve both speed of decision making and alignment with its business units with regard to project selection and prioritization. The scope of the cultural changes extended beyond traditional product design and development. The case study describes the communication methods the R&D organization used to change others’ perceptions of it from a corporate overhead that delivered little value to a resource necessary for the profitable growth of the enterprise.

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Volume 58, Issue 3, May-June 2015
Feature Article