The wide range of strategic contexts in which technology roadmapping can be applied makes the technique inherently flexible. The strategic context can be described in terms of a number of dimensions, including the nature of the organization, its goals, existing processes and procedures, and the available information and resources. But for roadmapping to be applied effectively, it is essential that the approach be adapted to fit the particular circumstances rather than limiting or distorting the strategic context to fit a particular roadmapping approach.
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Volume 47, Issue 2, March-April 2004