RTM - Design, Business Models, and Human-Technology Teamwork

I was at Apple’s Advanced Technology Group in the 1990s, a most exciting time in technology. In addition to many advances in technology and human-machine interfaces, the Internet was taking hold, web browsers were becoming standard, the first Wi-Fi band was established, along with today’s HDTV standards. That was a time of great changes—but today’s changes are even more exciting.

Consider the rise of intelligent machines, or the growth of cloud services coupled with the prevalence of computer chips, sensors, and telecommunications capability in almost everything—the Internet of Things. Technology is undergoing rapid change, which means that business models must change as well. Think of the new world as EaaS: Everything as a Service.

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Volume 60, Issue 1, January-February 2017
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