RTM - Developing New Business Models

Mark Johnson is a senior partner and co-founder of the management consultancy Innosight. His new book, Reinvent Your Business Model, draws on his experience helping companies respond to disruptive innovation and enter new markets. In this interview, Johnson describes his four-box framework for business model innovation and talks about the challenges of doing this work in large corporations. He concludes with what he sees as the essential elements of a successful breakthrough innovation program in incumbent firms.

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Volume 61, Issue 6, November-December 2018