RTM - The Dumb Thing About Smart Goals for Innovation

It is a truism that setting good and worthy goals is critical to success. In business, people speak of setting SMART goals to help assure success (1). The acronym stands for Specific, Measurable, Achievable, Realistic/Relevant, and tangible/Time-bound. In reality these are criteria that are to be used in goal setting. In everyday work, applying these criteria is a highly effective way of ensuring that the goals are good ones and are likely to deliver results. However, then these criteria are used to set goals for innovation, they can spell DISASTER. The dumb thing about SMART goals is they circumvent innovations that could be breakthroughs for your organization.

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Volume 48, Issue 5, September-October 2005
Managers at Work