RTM - Identifying the Tipping Point

In my last column, I explored the concept of tipping points and its importance for innovation. A tipping point is the moment when everything changes—when a cultural change or a technology or an idea moves from fad to trend, from interesting sidenote to landscape-altering tsunami. Malcolm Gladwell suggested the importance of tipping points, for society and for innovation, in his 2000 book The Tipping Point. Rita McGrath, in her new book, calls them “inflection points.” (Rita talks about the concept in this issue’s Conversations interview and in a recent Fast Company interview with Stephanie Mehta, as well; both are intriguing reads and good introductions to the book’s basic arguments.)


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Volume 63, Issue 1, January-February, 2020