The theme of IRI’s 2018 Annual Conference, held in May in Atlanta, was Breaking Boundaries. Presentations and conversations focused on new approaches to innovation, new ways of innovating, and new technologies that will reshape both the practice and product of innovation. Many of the discussions alluded to the need for culture change of some kind to support these new approaches—to allow experimentation with new business models, for example, or to support new kinds of partnerships. It has become a given of innovation management practice and theory that organizations are reflexively resistant to these kinds of changes. Indeed, many innovators believe that established businesses, however forward-looking they may purport to be, will resist the new, often (if not always) to the point of killing even projects with blockbuster potential.
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Volume 61, Issue 6, November-December 2018