New product development that depends on technology transfer among partners is difficult. For technology intensive firms, a range of factors—from the nature of competition to an enterprise’s market position—will influence the difficulty of collaboration (1). Especially troublesome is the lack of attention given to the selection of appropriate supply chain partners, both upstream and downstream. To improve the chances of effective technology transfer, a strategic alliance must mirror respective objectives; a partnership is most effective when enterprises carefully match the type of technology to be transferred to the type of relationship between the technology supplier and recipient (2).
Volume 52, Issue 1, January-February 2009
Managers at Work