The Boeing 787 Dreamliner is revolutionizing the passenger travel experience with radical innovations in the airplane interior. These innovations are the direct result of an unprecedented focus on airplane passengers during the design research phase, rather than relying mainly on information and guidance from airlines. Blake Emery describes the unprecedented passenger research that led to the development of the innovative interior, explains the findings from this research, and highlights some of the key innovations in the 787 passenger cabin. The article concludes with a discussion of lessons learned and important reminders for those engaged in the process of innovation.
Volume 53, Issue 6, November-December 2010