It is a commonplace that innovation requires risk taking and that risk taking leads to failure. New product failure rates of 50 percent are not uncommon. Increasingly, corporations seek to formally analyze new product failures in order to avoid repeating their errors (see “Learn from New Product Failures” in the July–August 2009 issue of RTM, pp. 31–39). But it is also useful to discuss how to leverage failure.
Volume 52, Issue 6, November-December 2009
From the Editor