RTM - The IRI Medalist's Address: Managing the Externalities—Another Responsibility of the R&D Manager

As im portant as are innovation, relevance to business strategy, metrics, and all the other issues that preoccupy R&D m anagers these days, there is a set of external issues that are equally im portant. Not only can these externalities p u t your job on the line, but how you m anage them can affect your progress in research just as m uch as any other aspect of R&D management.

FEATURED ARTICLE
Vol 37, Issue 6: November-December, 1994
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