In 10 Rules for Strategic Innovators, Vijay Govindarajan and co-author Chris Trimble discuss what it takes to innovate inside established companies. He emphasizes three concepts: forgetting lessons from the past that may inhibit progress on a new venture; focusing on learning and clarifying key assumptions in the early stages of innovation, not on financial metrics; and consciously borrowing appropriate assets from the parent organization. These are simple in principle, but they can be difficult to put into practice. In this interview, conducted as part of the 2009 World Innovation Forum, held in New York City in May, we probe the practical implications of these ideas for innovators seeking to innovate within larger organizations.
Volume 53, Issue 5, September-October 2010
Managers at Work