RTM - the Parable of the Soil

An innovative culture is one in which radically new things can happen with some consistency. That culture is rare, and it requires nurturing. Like the seeds in Luke’s version of the parable of the soil, innovation requires the right conditions to thrive and produce fruit. Without those conditions, innovative impulses may crop up, but like seeds scattered in the wrong place, they won’t grow to maturity. The parable of the seeds offers a useful analogy for the factors in the corporate environment that can stifle innovation—or allow it to thrive.

Step 1:  Logged in IRI Members click here for credential verification (only needed once per logged in session)
Step 2:  Proceed directly to article: https://www.tandfonline.com/doi/full/10.1080/08956308.2018.1471271
Volume 61, Issue 4, July-August 2018
From the Editor