Innovation at the Bottom of the Pyramid
This column is the latest in a series of discussions aimed at defining the vocabulary of innovation management. The object is to take on the profession’s terms of art, exploring their origins and mapping their limitations, to provide new clarity, and thus restore some of their power.........
Competing Agains Luck: The Story of Innovation and Customer Choice, Clayton M. Christensen, David S. Duncan
Traversing the Valley of Death: A Practical Guide for Corporate Innovation Leaders, Stephen K. Markham and Paul C. Mugge
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Volume 60, Issue 3, May-June 2017