Innovation is always an act of creativity and insight. Isn’t it? The prevalent stereotype for innovative thinking is that of a creative and often iconoclastic individual who can recognize an opportunity or create the seeds of a new product because he or she is distinctly outside of the standard corporate mold. Conversely, those without physical, mental, or emotional separation from the herd mentality of the structured and bureaucratic company cannot innovate. They lack the internal compass to see markets, customers, products, or services in a new light. They cannot see past what already exists to what might be possible and even prevalent in the future.
ACCESS THE ARTICLE
Step 1: Logged in users click here for credential verification (only needed once per logged in session)
Step 2: Proceed directly to the article: https://www.tandfonline.com/doi/pdf/10.1080/08956308.2020.1707011
Volume 63, Issue 2, March-April, 2020
Innovation for Innovators