Weekly Member Update - Monday, January 25, 2021

The guiding principle for IRI in 2021, we will be operating as a virtual organization. We will deliver exceptional value, including networking, research, and content development and distribution virtually. To do so and to inform our community as early as possible, we have developed a calendar of events for the year. Let us know what you want to hear about as we continue to plan the content for 2021. 

IRI’s driver of best and next practices in innovation management, Research on Research (ROR), turns 50 this year.  To celebrate 50 years of groundbreaking research, we will be featuring content and testimonials from ROR’s 50 years each week.
Knowledge Management in R&D
From 1998 - 2000, a project convened with the objective of developing information to better understand knowledge management and its application to R&D.  It launched with the development of a knowledge-flow framework and a list of issues related to information flow in R&D. A survey format was then created and used in interviews of R&D leaders in 19 member companies of IRI. Findings were analyzed in three parts: (1) knowledge flow and facilitating practices; (2) enablers of knowledge management (KM); and (3) implementation of KM for maximum impact. A comprehensive paper covering these findings was published in RTM during 2001. 

The Covid-19 pandemic has upended the way we work. See how your peers have responded. Starting last spring, IRI has held roundtable discussions with members to help them collaboratively problem solve and commiserate during these challenging times. We have compiled the results of these conversations into a report that looks at how we have all adapted and thrived in this new and changing environment.

New snapshot report on NPD from Robert Cooper
The report summarized the results of a survey designed by Robert Cooper and Elko Kleinschmidt as an update to their three seminal papers on benchmarking best new product development practices (links below). These papers explored the practices of companies engaged in new product development and elucidated what the best performing businesses had in common. The report provides a quick overview of respondents’ portfolios, including balance, alignment, and resource allocation. They also touch on performance and results.

We are seeking up to six companies to participate in a new study we are launching on the Future of R&D work.
The pandemic has forced changes in how innovation work is conducted.  Some projects are fully virtual, others have some members in the labs and others working remotely.  After nearly one year, companies seem to have achieved a new normal. In fact, many are experiencing increased efficiencies and more effective outcomes. But what are the long-term consequences on the nature of innovation work, how it is coordinated and managed, how new projects are started, how we recruit and retain new people and on R&D success?  As this pandemic passes, which practices will be retained, and which will be reconsidered?
The IRI, together with faculty from our partner Babson College is launching a research project to trace the long-term impact of new work practices and technologies on the R&D/ innovation work environment, employee engagement and innovation outcomes.  Please contact Lee Green at green@iriweb.org for more information if you are interested in participating.

Register for our upcoming webinars & events!

Innovation Leaders Speaker Series Webinar: A Career in Innovation Can Make a World of Difference
Speaker: Lubab Sheet-Davis, Vice President, Strategy and Innovation in the Office of the CTO at Lam Research
When: Tuesday, January 26th, 2021, 2:00-3:30 pm EST
Join us for an Innovation Leaders Speaker Series webinar event featuring Lubab Sheet-Davis, Vice President, Strategy and Innovation in the Office of the CTO at Lam Research. Lubab will discuss innovation's increasing recognition as a unique business discipline that drives value, impact and growth, as well as opportunities for innovation professionals to design careers by understanding innovation objectives, accountability, culture, and innovator archetypes, as well as what inspires them.
Accelerating Happy Accidents:  How to Increase Serendipity & Innovation
Speaker:  Kent A. Greenes, Founder & President, Greenes Consulting
When:  Wednesday, February 3, 2021, 11:00 am EST
Isolation and limited interaction in the workspace are not only impacting us socially. They are exacting a heavy toll on the role serendipity has in knowledge sharing and creation. In this webinar, Kent Greenes will share his learning and insights on ways to increase serendipity through cultural, procedural and technical enablers that have been the cornerstone of Knowledge management since its beginnings in the workplace.
Kent will use examples, stories and questions to prompt a dialogue that leverages the experience of the participants as well as his own. Please join us for a highly interactive session.
February RTM Brown Bag Discussion
Speaker: Professor Daniel Trabucchi
When: February 5, 2021, 12:00 pm EST 
Join us for a discussion of “Idle Asset Hunters—The Secret of Multi-sided Platforms,” an IRI Research-Technology Management (RTM) Brown Bag Discussion with Professor Daniel Trabucchi. Trabucchi will be presenting key findings from his paper published in RTM Volume 64, Issue 1. 
TRACK Workshop: Conducting Business Experiments 
Speaker: Jim Euchner
When: Wednesday February 17, 2021 1:00pm – 4:00pm EST
This course is designed to provide enough background for participants to begin designing and executing their own business experiments. It will include guidance on how to design (and refine) a business experiment; the characteristics of a good business experiment; how to execute an experiment both “in market” and “with market”; and examples of the eight most common types of business experiments. We will also discuss the challenges of conducting business experiments in large companies and how to track and communicate results.
TRACK Workshop: Business Model Innovation
Speaker: Jim Euchner
When: Wednesday March 17, 2021 1:00pm – 4:00pm EST
This course is designed to provide enough background for participants to begin developing and testing new business models. It is based a model for doing business model innovation (the business model pyramid), which includes six steps. The course will take participants through each step of the process, with pragmatic advice on how to execute the work in the corporate context. It will include practical tools for quantifying customer value, identifying business model options, assessing risks, conducting experiments to learn about the risks, and organizing for incubation. We will also discuss the challenges of doing business model innovation in large companies and how to build internal support for your business.
Monthly Innovation Leader Coffee Houses
When: Second Tuesday of every month:  11 am – 12 pm EST
The goal of the Innovation Leader Coffee House video calls is to provide you with the opportunity to quickly benchmark with your peers and make sure you’re not overlooking any key considerations.  The agenda will change each month and participants are asked to come prepared with your questions and ideas to share.

President-elect Joe Biden introduced the lead members of his White House science team on Saturday, saying "These are among the brightest, most dedicated people not only in the country but the world." Here are the seven senior members of Biden’s science group, along with brief summaries of their academic credentials.
Laboratory studies show that toothpaste containing zinc or stannous and mouthwash formulas with cetylpyridinium chloride (CPC) neutralize the virus that causes COVID-19 by 99.9 percent. The studies are part of a Colgate research program that includes clinical studies among infected people to assess the efficacy of oral care products in reducing the amount of the virus in the mouth, potentially slowing the transmission of the COVID-19 virus.
LG Chem announced that its Sabin-Inactivated Polio Vaccine (Sabin-IPV) Eupolio™ received World Health Organization (WHO) prequalification effective December 21st, 2020, enabling it to be supplied globally as early as this month.
It's cool to be small. Scientists at the National Institute of Standards and Technology (NIST) have miniaturized the optical components required to cool atoms down to a few thousandths of a degree above absolute zero, the first step in employing them on microchips to drive a new generation of super-accurate atomic clocks, enable navigation without GPS, and simulate quantum systems.