ROR Stage: finalizing research approach, gathering and analyzing data
We are examining how culture within an organization can impact the level of innovation coming from it. We hypothesize that there is not just one innovative culture that is optimal for all organizations, but there is segmentation in innovation cultures. We plan to identify a toolbox of techniques across segments that can be applied to organizations to adapt their culture to be more innovative.
Team: Michel Daage, ExxonMobil Research & Engineering; Richard Dodge, Kimberly-Clark; Bob Rodenbeck, Delta Faucet; Stewart Witzeman, Eastman Chemical ; Susan Ward, ITECS (SME); Bob Rosenfeld, Idea Connection Systems (SME)