Winter Meeting 2014 - IRI2038: Three Roads to Innovation

A deep-dive into the scenario from the IRI2038 study, this project will further examine the ‘Hollywood Model’ of recruiting teams for research projects and its implications for R&D management.

Team: Ted Farrington (Pepsico), Kim Miller (Cargill), Larry Schwartz (Intellectual ASSETS, Inc.) (Project Expert) 

https://www.pathlms.com/iri-learningcenter/events/439/video_presentation...