Winter Meeting 2014 - Sustainability-Driven Innovation

ROR Stage: gathering & analyzing data
This proposed ROR seeks to explore how sustainability can be used as a source of innovation success and business growth by IRI members:  
•    Carving out new product spaces 
•    Creating new superior products or processes
•    Successfully entering – even creating – new markets
The ROR seeks to determine specific actions that IRI member firms can take to improve effectiveness in leveraging sustainability for innovation success, also to identify typical barriers and how to overcome them.

Team:Sam Kogen,Gen3 Partners; Sue Burek, Ingersoll Rand (Mentor); Tawnya Rabuck, Armstrong; Phil Metz, Singing Dog (SME); Larry Schwartz, Intellectural ASSETS, Inc. (SME)