Winter Meeting 2014 - Weak Ties & Innovation

Guest Andrew Maxwell, Temple University, discusses trust building to drive innovation.

  • Why weak ties are increasingly important in driving innovation
  • Importance of developing trusting relationship with weak ties
  • How do you make trade-offs between trust and control
  • Building interpersonal, organizational and industry level trust

Team: Natalie Schoch – Kellogg Company; Leonard Huskey – US Army Research Laboratory; Catherine Conaghan – Sealed Air Corp.; SME Robert McNamee – Temple University