- presented by Lee Ann Cochran & Jeff Bennett, Amphora Consulting
- Tuesday March 17, 2020 10:30am – 11:30am
- at your desk
Lee Ann Cochran and Jeff Bennett of Amphora Consulting will discuss best practices for striking a balance between market-driven and customer-driven innovation. This session will examine how to use market segmentation to understand different customers, how to determine what should drive your product development, and how to effectively transition from one to the other.