Digital Futures 2021: Digital Transformation Maturity Model

Event Type
Fall Conference
11 am - 4 pm
11 am - 4 pm
11 am - 4 pm
11 am - 2:30 pm

Digital Innovation, Continuous Improvement

Dates: October 11 – 14

Location: Virtual

What is the next step in your organization’s digital transformation? How do you get there? How do you stack up against other companies?

Join fellow industry professionals and Case Western Reserve University as we develop a digital transformation maturity model – including the steps to take to get from one level to the next.

Each day of the conference will consist of an energizing keynote, followed by concurrent workshops taking on different elements of digital transformation. The goal of each workshop is to develop a set of items companies can use to assess themselves in the maturity model.

Registration Fees:

IRI members:  Use one of your complimentary registrations or the member rate of $245

xLab members:  Check in with Stacy Manz to use a complimentary registration or use the xLab rate of $245

Nonmembers:  $345

Students, academics, and nonprofits, contact Lee Green for a discount code.

View schedule

View all speakers

For more information on Partnership Opportunities, contact Gary Schiffres,

Jill M. Marlowe

Digital Transformation Officer


Ms. Jill Marlowe is the Agency’s Digital Transformation Officer, and leads the Agency to conceive, architect, and accelerate enterprise digital solutions that transform NASA's work, workforce and workplace to achieve bolder missions faster and more affordably than ever before. Her responsibilities include refinement and integration of NASA’s digital transformation strategy, plans and policies and coordination of implementation activities across the NASA enterprise in six strategic thrusts: data, collaboration, modeling, artificial intelligence/machine learning, process transformation, and culture and workforce.   Prior to this role, Ms. Marlowe was the Associate Center Director, Technical, at NASA’s Langley Research Center in Hampton, Virginia.  Ms. Marlowe led strategy and transformation of the center’s technical capabilities to assure NASA’s future mission success. In this role, she focused on accelerating Langley’s internal and external collaborations as well as the infusion of digital technologies critical for the center to thrive as a modern federal laboratory in an ever more digitally-enabled, hyper-connected, fast-paced, and globally-competitive world.   In 2008, Ms. Marlowe was selected to the Senior Executive Service as the Deputy Director for Engineering at NASA Langley, and went on to serve as the center’s Engineering Director and Research Director. With the increasing responsibility and scope of these roles, Ms. Marlowe has a broad range of leadership experiences that include: running large organizations of 500 -  1,000 people to deliver solutions to every one of NASA’s mission directorates; sustaining and morphing a diverse portfolio of technical capabilities spanning aerosciences, structures & materials, intelligent flight systems, space flight instruments, and entry descent & landing systems; assuring safe operation of over two-million square feet of laboratories and major facilities; architecting partnerships with universities, industry and other government agencies to leverage and advance NASA’s goals; project management of technology development and flight test experiments; and throughout all of this, incentivizing innovation in very different organizational cultures spanning foundational research, technology invention, flight design and development engineering, and operations. She began her NASA career in 1990 as a structural analyst supporting the development of numerous space flight instruments to characterize Earth’s atmosphere.   Ms. Marlowe’s formal education includes a Bachelor of Science degree in Aerospace and Ocean Engineering from Virginia Tech in 1988, a Master of Science in Mechanical Engineering from Rensselaer Polytechnic Institute in 1990, and a Degree of Engineer in Civil and Environmental Engineering at George Washington University in 1997.  She serves on advisory boards for Virginia Tech’s Aerospace & Ocean Engineering Department, Sandia National Laboratory’s Engineering Sciences Research Foundation, and Cox Communications Digitally Inclusive Communities (regional). She is the recipient of two NASA Outstanding Leadership Medals, was named the 2017 NASA Champion of Innovation, and is an AIAA Associate Fellow.  She lives in Yorktown, Virginia, with her husband, Kevin, along with the youngest of their three children and two energetic labradoodles.

Linda Rae

General Manager, Power Generation and Oil & Gas

GE Digital

Linda Rae is the General Manager for the Power Generation and Oil and Gas businesses for GE Digital.  In this role, Linda is responsible for driving profitable growth for the GED solution set into power generator plants, oil and gas refineries, chemical plants, and other heavy industrial verticals. Prior to joining GE Digital, Linda served as the President of Qualitrol Corporation, a Fortive operating company and global supplier of condition-based monitoring equipment and systems to the electric utility industry. Linda's career started at Cleveland-based Keithley Instruments in 1995 as a product manager for the company's portfolio of electrical test and measurement equipment.  She held various marketing positions over time, including Component Test Business Manager and Business Manager of the Optoelectronics Test Group.  In 2014, Linda became the Worldwide Commercial President for Tektronix, responsible for leading the global sales and support teams for business. Linda is a member of the Corporate Visiting Committee for Case Western Reserve University (CWRU) and the Visiting Committee for the Weatherhead School of Management at Case.  She is also a member of the Board of Directors for the Great Lakes Science Center and the Dean's Advisory Board for the College of Engineering at the University of Florida.  Linda is an inductee in the University of Florida's Electrical and Computer Engineering Academy and the recipient of the 2012 Distinguished Alumnae award from the Weatherhead School of Management at CWRU. Linda holds a BS in Electrical Engineering from the University of Florida and an MS in Electrical Engineering and MBA degrees from CWRU.

Sheri Smithey

Vice President of the Global R&D Network

Nestlé Purina PetCare

Dr. Sheri Smithey is the Vice President of the Global R&D Network. Sheri has worked for Nestlé Purina PetCare for over 26 years, starting out in technical roles, then moving into organizational leadership.  One of her top career achievements is achieving her current role as Head of R&D where she and her team are focused on re-shaping strategy areas and organization to drive future business results for the regions. Sheri received her BS in Biochemistry, an MS in Agriculture Engineering, and a Ph.D. in Agriculture Engineering. Within Nestlé Purina, she is active in the mentorship program, and outside the organization is an active member of the Innovation Research Interchange (IRI) serving on the Board of Directors and AAAS.  Sheri also enjoys speaking to schools (elementary to universities) sharing the importance of STEM careers and women in STEM. Sheri has a big family, which includes her husband, Tracy Smithey, her two children, Kaitlin Howard, son-in-law Preston Howard and Wyatt Smithey, as well as four pets. Her furry family members include her Boxer/Pit Bull mix Dixie, Lab/Pointer mix Buster, DLH Cat Mango and DSH Cat Martin.

Youngjin Yoo

Elizabeth M. and William C. Treuhaft Professor in Entrepreneurship and Professor of Information Systems, Department of Design & Innovation, Weatherhead School of Management

Case Western Reserve University

Youngjin Yoo is the Elizabeth M. and William C. Treuhaft Professor in Entrepreneurship and Professor of Information Systems at the department of Design & Innovation at the Weatherhead School of Management, Case Western Reserve University. An Association of Information Systems Fellow, he is also WBS Distinguished Research Environment Professor at Warwick Business School, UK. and a Visiting Professor at the London School of Economics, UK.  He is the founding faculty director of xLab at Case Western Reserve University. He has taught digital innovation strategy around the globe at business schools such as London School of Economics, Warwick Business School, Indian School of Business, Ludwig-Maximilians University in Munich, Hitotsubashi University, Aalto University, and Korean Advanced Institute of Science and Technology.  He is an expert on digital innovation. His 2010 Information Systems Research article is the most influential paper in digital innovation according to Google Scholar. He has received over $4.5 million in research grant from National Science Foundation, NASA, James S. and John L. Knight Foundation, the Department of Commerce, National Research Foundation of Korea, and Samsung Electronics. His work was published at leading academic journals such as MIS Quarterly, Information Systems Research, Organization Science, the Communications of the ACM, and the Academy of Management Journal among others. He has worked with leading companies including Samsung Electronics, Samsung Economic Research Institute, American Greetings, Progressive Insurance, Goodyear Tire, Sotera Health, Bendix, Moen, Intel, Ford Motor Company, Andersen Consulting, IDEO, Gehry and Partners, University Hospitals in Cleveland, American Management Systems, Lotus, NASA, Parker Hannifin, PolyOne and the Department of Housing and Urban Development.

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