AR and Innovation: Digitalization Thought Leader Interview with Terri Griffith, Simon Fraser University and Dave Alpert, Geopogo AR+
- Event Type
- Thought Leader Interview
Digital Innovation, Leading Innovation Organizations
How can augmented reality improve communication and bridge the gap between experts and non-experts on projects? How can it enable faster prototyping and improve sustainability efforts? Join IRI’s Lee Green as she interviews Terri Griffith, Keith Beedie Chair in Innovation and Entrepreneurship at Simon Fraser University and Dave Alpert of Geopogo AR+.
Terri L. Griffith
Keith Beedie Chair in Innovation and Entrepreneurship
Simon Fraser University, Beedie School of Business
As Simon Fraser University’s Keith Beedie Chair in Innovation and Entrepreneurship, Terri Griffith helps her students and their organizations accelerate performance and prepare for the futures of work. Terri brings energy and evidence-based innovation to organizational design and technology management through her research, teaching, speaking, and writing. She inspires and coaches on how to negotiate change and uniquely mix existing and new capabilities. Terri’s current research focuses on remote and hybrid work strategies, especially the bottom-up application of automation. Her award-winning book, The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive, offers clear examples and frameworks for succeeding now and in the future -- not just leadership, not just technology, but a powerful combination that leverages all your resources. For over 30 years she has partnered with universities as they provide executive education to organizations such as Oracle, IBM, Cisco, ESADE, Sonera, SIM APC, and the Council of Supply Chain Management Professionals. She serves on advisory boards for startups and professional groups and was honored as a 2012 Woman of Influence by the Silicon Valley Business Journal. She is President of ISSIP - The International Society of Service Innovation Professionals.
Following two decades in the Silicon Valley as a Professor, Department Chair, and Associate Dean at Santa Clara University’s Leavey School of Business, Terri accepted the honor of the Keith Beedie Chair in Innovation and Entrepreneurship within Simon Fraser University’s Beedie School of Business (Vancouver, British Columbia, Canada). She is thrilled with the chance to learn from the school’s growing entrepreneurship community. Through her blog, Technology and Organizations, and freelance work (Wall Street Journal, Harvard Business Review Blog, Women 2.0, MIT’s Sloan Management Review), Terri follows organizational trends and the leaders who bring them to life. Her academic work is published in top journals such as: Organization Science, Information Systems Research, MIS Quarterly, IEEE – Transactions on Engineering Management, and the Academy of Management Review. Some of this research has been funded by Canada’s Social Sciences and Humanities Research Council and the U.S. National Science Foundation. She is a past editorial board member of IEEE – Transactions on Engineering Management and Group Decision and Negotiation. Terri also served as senior editor for Organization Science and associate editor for MIS Quarterly. Her undergraduate degree is from UC Berkeley; her MS and Ph.D. are from Carnegie Mellon.
CEO and Co-Founder
Dave Alpert is an ex-architect who now leads an inventive team of young explorers as the CEO and Co-Founder of Geopogo AR. Together, the team has been granted three broad metaverse and AR patents and has recently been invited to present their subscription software at CES'23. In partnership with the Magic Leap AR hardware company, Geopogo AR is now selling the most technologically advanced AR hardware+software bundle on the market. While Geopogo AR has a growing list of paying customers around the world, the company is also undertaking R&D projects such as highly-detailed interactive city-scale models of global cities such as London, an easy-to-use 3D design platform to open the opportunity for anyone to design a building which can be immediately experienced in AR, and the application of AR to novel use cases in aviation, automobile, and maritime design. The goal of Geopogo AR is to democratize access to 3D visualization and to improve the overall quality of the built environment.