Monthly Brown Bag - The Influence of Collaborative IT Tools on NPD

Friday April 01, 2016 12:00pm1:00pm
At your desk

Information technology (IT) is the cornerstone of the modern new product development (NPD) process. A new generation of communication and collaboration tools has propagated into nearly all aspects of NPD. Author Tucker Marion discusses the results of a global study of collaborative IT tools used in 443 firms published in the March-April issue of Research-Technology Management. 

Join us to better understand how these collaborative tools, such as wikis, cloud-based file sharing, social networking, blogs, and microblogging platforms like Twitter, are being used in NPD and what influence they have on NPD outcomes. 


Join your colleagues in lively conference calls or Webinars on the first Friday of each month, noon eastern, to discuss the latest and best in innovation management literature. Discussions include papers appearing in RTM, topical books, Network “hot topics,” and other burning issues.  Bring your comments, questions and concerns and participate in IRI’s popular “Brown Bag” program. Questions? Contact Michele Taussig.  View all archived Brown Bag sessions.