October RTM Lunch & Learn

Event Type
RTM Lunch & Learn
Location
Webinar
Date/Time

Leading Innovation Organizations, Tools and Techniques

Join us for a discussion of “Countering Commoditization Through Innovation Challenges for European B2B Companies,” an IRI Research-Technology Management (RTM) Lunch & Learn Discussion with Keith Goffin. 

He will discuss the Commoditization-Innovativeness Matrix, a diagnosis tool that enables B2B companies to identify actions that can counter commoditization.

Keith Goffin is Research Professor at the Stockholm School of Economics, Sweden, and Emeritus Professor of innovation and new product development at Cranfield School of Management, UK. Prior to joining academia, he worked for 14 years in marketing and new product development for Hewlett-Packard. His research interests include new methods of market research, innovation strategy, and knowledge management in R&D. He has published extensively in academic journals, and he recently published the third edition of his book Innovation Management: Effective Strategy and Implementation. He teaches at several European business schools and acts as an innovation consultant to multinationals and mid-sized companies.

Goffin will present key findings from his paper published in RTM Volume 64, Issue 4. 

Keith Goffin

Research Professor (Sweden) and Emeritus Professor of innovation and new product development (UK)

Stockholm School of Economics, Sweden and Cranfield School of Management, UK

Keith Goffin is Research Professor at the Stockholm School of Economics, Sweden, and Emeritus Professor of innovation and new product development at Cranfield School of Management, UK. Prior to joining academia, he worked for 14 years in marketing and new product development for Hewlett-Packard. His research interests include new methods of market research, innovation strategy, and knowledge management in R&D. He has published extensively in academic journals, and he recently published the third edition of his book Innovation Management: Effective Strategy and Implementation. He teaches at several European business schools and acts as an innovation consultant to multinationals and mid-sized companies.

Similar Events

SIL

Shaping Innovation Leaders 2024

06/09/2024
at 11 am
06/14/2024
at 3 pm
Organizational Vision, Culture, Talent Management, Organization and Future of Work
2024-6/

IRI Workshop: Financial Analysis in Innov...

06/19/2024
1 pm - 5 pm
Finance for R+D, Portfolio Management, Risk Management
2024-7/

IRI Workshop: Portfolio Management in Inn...

07/17/2024
1 pm - 5 pm
Portfolio Management, Project Management, Risk Management, Strategic Planning
2024-5/

IRI Workshop: Using AI to Achieve Deeper ...

04/17/2024
1 pm - 5 pm
Digital Innovation, Technology Roadmapping, Tools and Techniques
2024-8/

IRI Workshop: Tesla’s Patent Portfolio – ...

09/18/2024
1 pm - 4:30 pm
Digital Innovation, Technology Roadmapping, Tools and Techniques
2024-9/

IRI Workshop: Advanced Services for Manuf...

10/16/2024
11 am - 2:30 pm
Digital Innovation, Technology Roadmapping, Tools and Techniques
8d3418fd-5310-4f7b-be7c-5ff604a53b78/

Innovators Summit 2024

05/15/2024
at 12 pm
05/17/2024
at 1 pm
Digital Innovation, Technology Roadmapping, Tools and Techniques, Sustainability and ESG
People

Sustainability Regulations: EU Deep Dive

04/25/2024
12 pm
Sustainability and ESG, Leading Innovation Organizations