RTM Lunch & Learn Discussion with Paul Germeraad

Event Type: Webinar
Location: Online

Date/Time

Leading Innovation Organizations, Patent, Technology Roadmapping, Tools & Techniques

Do traditional product companies need to shift their patent strategy for digital products and services?

Paul Germeraad, a leading international IP expert, argues that they do.

Learn why at an RTM Lunch & Learn on Friday, April 14, 12 PM – 1 PM EST. Paul will give a brief presentation about why companies need an IP strategy that includes freedom-to-operate and freedom-of-action. He will explain why using this approach will enable traditional product companies to create a cost-effective, competitive advantage for both their core hardware and new digital/software business lines. Paul will answer participants’ questions in a Q&A following his presentation.

Cost: Free

Lunch & Learn registrants will receive a copy of the paper, “Product Companies Must Shift Patent Strategy as Inventions Go Digital,” which was published in RTM Volume 66, Issue 2.

Paul Germeraad

Editor

BusinessInnovationManagement.com

Paul is editor of BusinessInnovationManagement.com, a best innovation and IP practices resource. During his career, he was president of Intellectual Assets, Inc., COO of Aurigin Systems, vice president of Corporate Research at Avery Dennison Corporation. He also held various R&D management positions at James River and Raychem Corporations. Paul has a BA from UCSD, a PhD in chemistry from UCI and an LLB degree from La Salle Extension University. He is past board chairman of the Industrial Research Institute (IRI’s predecessor), trustee for the Licensing Executives Society, and listed by IAM as one of the world’s 300 leading IP strategists. He holds more than 15 US patents, 24 foreign counterparts, is contributing author to two books, and has written more than two dozen articles. Email: pgermeraad@gmail.com