- Applied Marketing Science
- Brown Bag Webinar
- Friday September 06, 2019 12:00pm – 1:30pm
- at your desk
Join Applied Marketing Science (AMS) to learn how machine learning has revolutionized the way companies gather insights for innovation. AMS, in collaboration with researchers at Massachusetts Institute of Technology (MIT), has developed a breakthrough method for uncovering game-changing insights. The process uses machine learning to analyze companies’ existing data, including product reviews, discussion boards, user forums and customer verbatims. The machine can rapidly sift through the data to uncover impactful insights that traditional research may overlook. Learn how this emerging technology uses deep learning to find the answers to your most pressing research questions, faster and cheaper than ever before. This interactive webinar will provide an overview of machine learning and explain how you can implement it in your own organization. We will also share several case examples to demonstrate the versatility of the machine and to illustrate its many capabilities.