TRACK Workshop: AI and Business Model Innovation

Event Type
Workshop
Location
Online
Date/Time

Business Model Innovation, Process Mapping and Design, Tools and Techniques

Explore the shift from traditional industrial to digital business models and the growing importance of AI as a source of competitive advantage. You will delve into emerging business model archetypes that leverage AI, examining their effectiveness, current users, and underlying assumptions. The workshop examines these models through the lens of economic flywheels and competitive control, featuring practical examples from the instructor’s real-world experiences. Gain the knowledge and confidence to harness AI’s potential for creating new business models, positioning your company for success in the evolving digital landscape.

The workshop will feature practical illustrations based on the real-world experiences of the instructor.  It will include hands-on break-out sessions that will give participants confidence in applying the concepts. Upon completion, participants will be able to identify new business model options for their innovative concepts, assess them, and begin to do the work to bring a new concept to market.

What will be covered:

1.    AI and Business Model Innovation

2.     Business Model Definition

3.     The Uses of AI in Business Improvement

4.     AI-enabled Business Models

5.     AI-first business Models

6.     Key Questions to Ask

Who should attend:

The course is designed for those in innovation functions or within businesses who have responsibility for developing and bringing new business concepts to market or for managing their company’s digital transformation. It is useful both for practitioners developing new business concepts and for those who manage the innovation and digital functions. This course covers a broad range of business issues and can be viewed as a springboard to the participant’s professional advancement.

Registration Fees:

IRI Members: $295
Non Members: $395

Due to limited seating, we request that you cancel at least 48 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 48 hours, you will lose the payment for the class.


All IRI events are broadcast in Eastern Standard Time

Jiim Euchner

Jim Euchner

Partner

Outside Insight Consulting, LLC

Jim Euchner is Visiting Professor at Aston Business School (UK) and Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, technology and research management. He was previously Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and helped launch four businesses on three continents.  Prior to his work at Goodyear, Jim held positions as Vice President of Growth Strategy and Innovation at Pitney Bowes, Inc. and Vice President, Network Systems Advanced Technology at Bell Atlantic (now Verizon).     Jim has worked in the field of intelligent systems for over 25 years. In his consulting practice, he helps companies to implement businesses enabled by emerging technologies, including AI, the Internet of Things (IoT), automation, and predictive analytics. He helps companies to move quickly and in a disciplined way from concept to cash.  Areas of focus include the use of lean startup approaches in large organizations, business model innovation, and the challenges manufacturers confront in moving to services-led business models.    Jim is industry co-chair of the Aston Advanced Services Partnership and past member of the Scientific Advisory Council for the Nissan Autonomous Vehicle program. He is also a co-founder of the MIT Innovation Laboratory, a consortium to nurture innovation in organizations. Jim has published and spoken extensively on innovation and technology management. His google scholar page can be found at http://tinyurl.com/google-scholar-JimEuchner    Jim received his Bachelor of Science degree from Cornell University in mechanical and aerospace engineering and his Master of Science degree from Princeton University, where he was a Guggenheim Fellow.  He also holds an MBA from Southern Methodist University. He has received several awards for his work in AI, including two selections as Innovative Applications of AI, the Carnegie Mellon University/AMS Award for Managing Information Systems, and the Franz Edelman Award (finalist).  

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