TRACK Workshop: Foresight for Innovating in an Uncertain World

Event Type
Workshop
Location
Online
Date/Time
02/15/2023
1 pm - 4:30 pm

Foresight, Ideation, Managing Innovation and R&D

As we enter the post-pandemic age, uncertainty about the future is only increasing. Consumers searching for novelty, a new geopolitical world-map impacting supply chains, evolving Web3 and the Metaverse applications, and the increasing threat of climate change are all driving forces influencing markets in nonlinear ways. These uncertainties put existing innovation portfolios under pressure and inhibit new investments in research and development.

Innovation Leaders will need advanced tools and approaches to continue to manage and invest in innovation in this new post-pandemic environment. This workshop gives hands-on learning on the innovation applications of modern foresight techniques first developed for strategy and risk management. 

You will learn the history of modern foresight, the specific methods for innovation, and develop scenarios impacting the future of their businesses in a workshop setting. You will leave with tools and approaches to better manage your innovation portfolios in a decade of uncertainty. 


Workshop Outline:

  • Review of foresight history and concepts
  • Steps of the Foresight for Innovation process
    • Discovery: Strategic Focus Question, Trend Identification
    • Anticipation: Forecasting, Scenario Development
    • Planning: Consumer and Technology implications; Backcasting; Portfolio Management
  • Experiential Learning: Small Group Exercise on the Foresight for Innovation process
  • Critical elements to designing and implementing a Foresight for Innovation process within organizations

Who Should Attend:

  • Leaders looking to embrace better ways to fill and manage their innovation pipelines, including R&D Leaders, Chief Innovation Officers, Consumer Insights leaders, Business Executives, General Senior Management
  • Individual researchers who are looking to stimulate ideation and find ways to make their work more impactful in the organization with a greater chance their work reaches the market.

Registration Fees: 
IRI Members: $295
Non Members: $395 

Due to limited seating, we request that you cancel at least 48 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 48 hours, you will lose the payment for the class.


All IRI events are broadcast in Eastern Standard Time

Christian Crews

Christian Crews

Principal

Wavepoint

Christian Crews has over 20 years of experience applying foresight to innovation, research and development, and strategy for large corporations and professional membership organizations. He is the Principal of Wavepoint, a foresight services agency based in Washington DC.   Selected clients include Clorox, CVS, PepsiCo, Diageo, Crown Equipment, Hershey, Disney and Goodyear.  Christian also led collaborative foresight projects for Innovation Research Interchange, the American Society of Mechanical Engineers, and the Institute of Food Technologists. Prior to his consulting career held foresight, strategy, and growth positions at Toshiba Industrial Corporation, Waitt Institute, Pitney Bowes, and Kalypso, as well as merchandising and management roles at Hechinger Co., a former $2 billion retailer.  He writes the Futures Praxis column for the journal Research-Technology Management and is a founding member and previous board member of the Association of Professional Futurists.  Christian holds an MS in Studies of the Future from the University of Houston-Clear Lake and a BA in English from the College of William and Mary.  

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