TRACK Workshop: IP Strategy Development and Execution for Business
The purpose of this course is to provide participants with frameworks, guidelines and processes needed to develop and execute an IP strategy, particularly a patent strategy. Participants will learn how to develop a patent strategy that supports business goals, marketing objectives, protects product roadmaps and offsets R&D costs. Organizational information and real-world case studies will be provided regarding how to create and operate a patent and/or licensing organization.
After the course participants will be able to formulate a rough patent strategy that supports its company’s goals and is implementable within the confines of the resources, culture and management of the company and its stakeholders.
The course is designed to be useful to small and/or private organizations as well as enterprise-level public corporations.
- Introduction to patent strategy and its required components
- Cost of NOT having a patent strategy
- Types of patent strategies and the business strategies they support
- Organizational structure and resources required to support various patent strategies
- General tools and processes for operations including building and maintaining the patent portfolio and patent and technology licensing
- What, when, how and where to patent
- Budgeting for IP Strategy execution
- Building a patent culture to build the portfolio including incentive programs and preventing leaks
Who should attend:
The course is designed for innovation managers, business leaders, legal personnel, product managers and engineering leaders who are measured via company performance and/or have been tasked with developing a patent strategy, protecting innovation, minimizing litigation threats, gaining competitive advantage, monetizing non-product technology, building a secondary revenue stream and/or offsetting R&D costs.
IRI Members: $295
Non Members: $395
Due to limited seating, we request that you cancel at least 48 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 48 hours, you will lose the payment for the class.
All IRI events are broadcast in Eastern Standard Time
Riyon is a world-renowned patent strategist who develops portfolios to maximize the business value of the assets. She mentors startups around best IP practices for WXR fund, Boost VC and Score. She is also a licensing executive for the LOT Network, an organization focused on combating the NPE issues facing product-driven companies. She has decades of experience as a global IP consultant, innovation trainer and public speaker. Having prepared and prosecuted many patent applications, she is also a named inventor on several US Patents and applications. Riyon has over 20 years of patent portfolio development experience. She most recently was the leader of innovation at TiVo Solutions to create new products and features, which were then protected for competitive advantage or as licensable IP. She played a key role in ensuring portfolio relevance for future success. Prior to joining TiVo in 2017 she managed the Coca-Cola Freestyle team's IP strategy and portfolio development efforts. She executed on that strategy to ensure business alignment, protection from competition and create customer value. She led the engineering teams through the inventive process, managed the patent portfolio and continuously analyzed the competitive IP landscape. Previously she worked with IBM’s Technology and IP Licensing group as an executive IP Strategist. There she worked with companies (from start-ups to fortune 100’s) and research organizations around the globe to create strategic IP programs and enable them to maximize the value of their IP. Riyon also spent several years developing an intellectual asset management software tool, Advance IP, to enable organizations to better build, manage and commercialize their IP.