TRACK Workshop: Navigating Disruption: Be the Disruptor

Event Type
Workshop
Location
Online
Date/Time
11/30/2022
1 pm - 4:30 pm

Disruptive Innovation, Portfolio Management, Digital Innovation, Ideation

This virtual workshop is designed to provide innovation teams and leaders the right lens to sense, to detect, and to position organizations for colliding forces of disruptive innovation and digital transformation in the 21st-century.

Learning Objectives:

What is disruptive innovation in the context of the 21-century?

It has advanced beyond Clayton Christensen’s’ original theory of low-end products/services advancing up market to take market share from incumbents.

It is now a Pattern of Disruptions enabled by digital.

Disruption requires a mindset shift – away from previous panic alerts of destruction – towards value creation through customer engagement.

Key Takes:

DETECT– Real Disruption versus False Alarms

MANEUVER – Tactics for Portfolio Management

ACT – Success stories from the past  to the present

The workshop is in two parts with break-out sessions for attendees to work in teams to demonstrate understanding and to build connections with the other attendees.


Who should attend:

This course is designed for leadership responsible for setting strategy at the corporate or enterprise level.

Registration Fees: 

IRI Members: $295

Non Members: $395 

Due to limited seating, we request that you cancel at least 48 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 48 hours, you will lose the payment for the class.


All IRI events are broadcast in Eastern Standard Time

Marguerite Johnson

Marguerite Johnson

Author of Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines

Marguerite Johnson is the author of Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines. She is the creator of a strategy board game, DISRUPT2GO, for teams and organizations looking to shift their innovation mindsets for the 21st Century. She’s also a screenwriter with full scripts for a sci-fi adventure television series (including show bible), as well as two full feature dramas: action-thriller and family-drama. Why would an innovation executive build skills in movie and television screenwriting? Marguerite understands that “experience” is the gateway every company, entrepreneur, social media content creator, website, etc. must pass through to access consumers in the 21st Century. Marguerite leads transformational growth strategies in innovation, business execution and partnerships. Her expertise includes: Innovation Strategy, Disruptive Innovation, Digital Transformation, Ideation, Customer Insights, Marketing and Business Plans, Channel and Distribution Marketing, Digital Business Models and Platforms, Open Innovation, Co-Creation, and Innovation Ecosystems. Marguerite has a Master's degree in Acquisitions Management from Central Michigan University and several professional certifications from Harvard Business, Northwestern University (Kellogg), and MIT Sloan Business. She is a twice US Patented Inventor.

Similar Events

TRACK

TRACK Workshop: Managing Emerging Technol...

09/21/2022
1 pm - 4:30 pm
Process Improvement, Organizational Vision, Knowledge Management, Strategic Planning
save

2022 Fall Networks Conference

11/07/2022
8 am - 5 pm
11/08/2022
8 am - 5 pm
11/09/2022
8 am - 3 pm
Alliances/Collaborations, Culture, Digital Innovation, Foresight, Knowledge Management, Organization/Future of Work, Technology Roadmapping
IRI_BANNER_EVENT_page1/

Digital Futures 2022: Level up your talent

10/11/2022
5 pm - 7 pm
10/12/2022
9 am - 5:30 pm
10/13/2022
9 am - 4 pm
Digital Innovation, Talent Management, Leading Innovation Organizations
TRACK

TRACK Workshop: Managing Risk in Product ...

10/13/2022
1 pm - 4:30 pm
Risk Management, Knowledge Management, Strategic Planning
i101

i101 Bootcamp: Part 2 – Organizational Is...

10/26/2022
1 pm - 5 pm
Organizational Vision, Culture, Talent Management, Portfolio Management
TRACK

IRI TRACK Workshop: Market-Back Strategy ...

11/16/2022
1 pm - 4 pm
11/17/2022
1 pm - 4 pm
Strategic Planning, New Product Development, Customer Insight, Trends
iStock-1217148285/

Dealing with Staff Shortages Research Pro...

09/12/2022
12 pm
Talent Management, Tools & Techniques
iStock-1217148285/

Digitalization Thought Leader Interview –...

09/15/2022
12 pm
Digital Innovation, Leading Innovation Organizations