TRACK Workshop: Navigating Disruption: Be the Disruptor
This virtual workshop is designed to provide innovation teams and leaders the right lens to sense, to detect, and to position organizations for colliding forces of disruptive innovation and digital transformation in the 21st-century.
What is disruptive innovation in the context of the 21-century?
It has advanced beyond Clayton Christensen’s’ original theory of low-end products/services advancing up market to take market share from incumbents.
It is now a Pattern of Disruptions enabled by digital.
Disruption requires a mindset shift – away from previous panic alerts of destruction – towards value creation through customer engagement.
DETECT– Real Disruption versus False Alarms
MANEUVER – Tactics for Portfolio Management
ACT – Success stories from the past to the present
The workshop is in two parts with break-out sessions for attendees to work in teams to demonstrate understanding and to build connections with the other attendees.
Who should attend:
This course is designed for leadership responsible for setting strategy at the corporate or enterprise level.
IRI Members: $295
Non Members: $395
Due to limited seating, we request that you cancel at least 48 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 48 hours, you will lose the payment for the class.
All IRI events are broadcast in Eastern Standard Time
Author of Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines
Marguerite Johnson is the author of Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines. She is the creator of a strategy board game, DISRUPT2GO, for teams and organizations looking to shift their innovation mindsets for the 21st Century. She’s also a screenwriter with full scripts for a sci-fi adventure television series (including show bible), as well as two full feature dramas: action-thriller and family-drama. Why would an innovation executive build skills in movie and television screenwriting? Marguerite understands that “experience” is the gateway every company, entrepreneur, social media content creator, website, etc. must pass through to access consumers in the 21st Century. Marguerite leads transformational growth strategies in innovation, business execution and partnerships. Her expertise includes: Innovation Strategy, Disruptive Innovation, Digital Transformation, Ideation, Customer Insights, Marketing and Business Plans, Channel and Distribution Marketing, Digital Business Models and Platforms, Open Innovation, Co-Creation, and Innovation Ecosystems. Marguerite has a Master's degree in Acquisitions Management from Central Michigan University and several professional certifications from Harvard Business, Northwestern University (Kellogg), and MIT Sloan Business. She is a twice US Patented Inventor.