TRACK Workshop: Navigating Disruption: Be the Disruptor
This course is designed to provide innovation team leaders a lens to sense, detect, and to position organizations for colliding forces of disruptive innovation and digital transformation in the 21st-century.
- What is disruptive innovation in the context of the 21-century? It has advanced beyond Clayton Christensen’s’ original theory of low-end products/services advancing up market to take market share from incumbents. It is now a Pattern of Disruptions enabled by digital.
Disruption requires a mindset shift – away from previous panic alerts of destruction – towards value creation through customer engagement.
- When it happens? Prove it. Individually, elements of the Pattern of Disruptions, have been in full view of product developers and innovators for centuries; however, without the benefit of knowing that they operate in an orderly way – dating back to the 18th-century through to the 21st century – in an innovation lifecycle, many did not recognize a pattern.
Many of the products, services, and business models observed to develop the Pattern of Disruptions began centuries ago and exists today in their digital versions. An evolutionary innovation lifecycle can be demonstrated over time.
A few examples:
- U.S. News Media began with the US Constitution’s First Amendment “Freedom of the Press” in 1789 and exists in the 21st century as social media digital platforms, Twitter or Independent Journalism platforms, Medium.
- Music Storage began with the Phonograph in 1877 and exists in the 21st century as iTunes.
- Traditional mop began in 1893 as cloth braided and exists in the 21st century as the iRobot mop.
- How to act? Disruptive innovation and digital transformation demands a digital business model.
There are many companies with products and services that are now extinct (or nearing bankruptcy) after their value was devoured by a digital business model:
Here are a few well known examples:
- Borders = digital publishing platforms.
- Iomega disc drives = Dropbox
- Blockbuster = Netflix
- Kodak = digital camera and sharing
- Music vinyl, tapes, CD’s = iTunes
- Taxi Medallions = Mobility on demand
This course will feature analysis and content from a recent book published December 2020 by the course instructor, Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines (publisher: Business Expert Press).
The workshop is in two parts with break-out sessions for attendees to work in teams to demonstrate understanding and to build connections with the other attendees.
Who should attend:
This course is designed for leadership responsible for setting strategy at the corporate or enterprise level.
IRI Members: $295
Non Members: $395
Due to limited seating, we request that you cancel at least 48 hours before a scheduled class. This gives us the opportunity to fill the class. However, if you do not cancel prior to the 48 hours, you will lose the payment for the class.
All IRI events are broadcast in Eastern Standard Time
Leggett and Platt Inc.
Ms. Johnson joined Leggett and Platt Automotive, as part of the Advanced Engineering team. She scouts for external partnerships in mobility technologies, end-user markets, and applications to create products, services, business models, and user experiences. She has more than 19-years of leadership in innovation, strategy, business development, and marketing in mobility, automotive electrification, commercial engines, heavy non-road equipment and polyurethane resins, coatings, adhesives, composites, and foams. Marguerite was awarded two U.S. design patents. She earned a Bachelor’s degree from The College of Wooster and a Master’s degree in Acquisitions Management from Central Michigan University, as well as professional certifications in Data Science from Harvard and Innovation Leadership from Northwestern University’s Kellogg School of Management. As a Board of Director at IRI, Ms. Johnson collaborates with industry leaders to advance the practice of innovation in IRI Networks Conferences, Community Exchanges, SPRING Programs, and as a thought leader, speaker, and moderator.
at 7 am