March 01, 2009
There are two approaches to reflecting a customer’s point of view in new product development (NPD). One is a customer-following approach that utilizes expressed consumer needs. The other is a...
Learning Center
IRI resources assist your day-to-day R&D functions and help in problem solving. Search by keyword, topic, or your R&D role to find tools to help you manage your organization's R&D and innovation process more effectively.
October 17, 2016
Track the history of simulation and analysis at Deere & Co. and hear about Deere’s vision for the near and far futures. Current analysis activities at John Deere are focused on verification and...
January 20, 2017
In 1955, the Committee on Evaluation of Engineering Education, headed by respected educator Linton Grinter, issued a call to modernize engineering education in the United States. During World War II...
May 01, 2004
As a result of recent accounting rule changes and the enforcement implications of the Sarbanes Oxley legislation, fair market value of intellectual property (IP) is now reported in greater detail on...
January 01, 2002
Growth-oriented companies frequently identify attractive business development opportunities that lie in markets new to them and require new product/technology capabilities. Successfully capturing...
January 01, 2001
Most corporations lack a precise, operational definition of their product platforms, without which progress is difficult to achieve. With that definition, new product strategy must be recast to...
July 01, 2000
Real options reasoning is a logic for funding projects that maximizes learning and access to upside opportunities while containing costs and downside risk. Although it has considerable advantages...
May 01, 1995
Core competency thinking is a powerful and widely promoted approach to focus and mobilize an organization's resources. As a result, R&D and technology executives are increasingly being asked to...
May 14, 2018
Gridley! Gridley! Get in here; we’re in crisis mode! We need someone to develop relationships with Chinese universities pronto. Our competitors are ahead of us and if we don’t move fast, all the good...
July 12, 2018
Plenary The world we’re about to step into will be unlike anything that has been seen before. This speed of change, as much as the specific changes it brings, will transform the ways we work, live...
November 01, 2018
Artificial intelligence (AI) is advancing very rapidly. I’ve had a front-row seat for a lot of the recent progress—first at Bell Labs (which was renamed AT&T Labs in 1996, while I was there) and...
May 06, 2019
OVERVIEW: Machine learning is a type of artificial intelligence; in machine learning, computers learn patterns from data. It is a transformative technology for the business world. But currently,...
April 30, 2019
Industrial robots have been widely used for decades in the industrial setting. In the past 30 years, robots have found uses outside the factory, in the field and on the roads. These robots were...
July 01, 2019
The view of time that dominates conventional management thinking, including the Lean Startup movement’s “fail fast and pivot” approach, often leads to failure in the business model evolution of new...
Thursday January 21, 2021 12:00pm
Join IRI's Lee Green and Cliff as they discuss building effective partnerships, digitalization success stories and challenges, and next steps as technology moves forward at lightning speed. Cliff...
May 21, 2014
Using Algorithms to Predict Business Survival or Failure Thomas Thurston, Chief Investment Officer, Ironstone; CEO, Growth Science For nearly a decade a growing number of Fortune 1,000 firms have...