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IRI resources assist your day-to-day R&D functions and help in problem solving. Search by keyword, topic, or your R&D role to find tools to help you manage your organization's R&D and innovation process more effectively.


RTM - The Modern Art of Innovation
June 27, 2016
A single-serving bottle of Coca-Cola is available from any convenience store for about 1 dollar. The ingredients inside and the bottle itself cost about 2.5 cents. In other words, combining the...
  • RTM Journal
  • New Business Development
RTM - The 21st-Century Printing Press
January 20, 2017
Much has been made of the contribution Gutenberg’s printing press (1440) made to the spread of Martin Luther’s Theses (1517), and hence to the launch and spread of the Protestant Reformation...
  • RTM Journal
  • New Business Development
  • Identify New Business Opportunities
  • Emerging Technologies
RTM - Benchmarking Best NPD Practices-II
May 01, 2004
Translation of strategy into new product initiatives is the focus of this second of three articles reporting the results of the most recent American Productivity and Quality Center study on...
  • RTM Journal
  • Think and Act Strategically
  • New Product Development
  • Strategic Planning
  • Portfolio Management
COVID-19 Resources for CTOs
Previous Discussions March 31 April 4 April 14 Notes: IRI CTO Discussion 2020.03.31.docx Notes: IRI CTO Discussion 2020.04.07 2.docx Notes: IRI CTO Discussion 2020.04.14.docx Roster: CTO attendee...
TVP - Metric 24 Funding by Business
The fraction (or percent) of the R&D budget or actual expenditure from business unit sources.
  • Research
  • Finance
  • New Business Development
  • Technology Value Program
RTM - Hetero Expert Innovation
March 01, 2015
OVERVIEW: In order to compete effectively in the fast-moving consumer goods industry, companies must find untapped sources for new product ideas. Experts in other industries may provide a source of...
  • RTM Journal
  • Optimize Company Portfolio
  • New Product Development
RTM - Creating Sustainable Value Through Service Offerings
March 01, 2015
OVERVIEW: Companies are increasingly applying service offerings to create sustainable value for their customers and stake-holders. However, sustainability involves a wide range of issues, including...
  • RTM Journal
  • New Business Development
  • Identify New Business Opportunities
  • Sustainability
  • Open Innovation
RTM - Digitalized Product-Service Systems in Manufacturing Firms
September 01, 2015
The term servitization has been used in recent years to describe a growing service orientation among product manufacturers, who are increasingly moving from simply selling products to offering...
  • RTM Journal
  • Management
  • New Business Development
  • Identify New Business Opportunities
  • New Product Development
RTM - Exploring Service Innovation and the Servitization of the Manufacturing Firm
September 01, 2015
Manufacturing and service industries are often seen as largely independent. Whether in national economies, business classifications, education, training, or employment, they tend to be thought of as...
  • RTM Journal
  • Commercialization/Marketing
  • Management
  • New Product Development
RTM - Managing Customers
September 01, 2015
This special issue maps the potential of servitization to deliver value—and sustained growth—for manufacturers who may find the processes of commoditization and globalization narrowing their profit...
  • RTM Journal
  • New Business Development
  • Identify New Business Opportunities
  • Leverage External Resources
  • New Product Development
  • Open Innovation
RTM - Maturity Model for Sustainability in New Product Development
January 01, 2014
OVERVIEW: This article describes the development of a maturity model for assessing and guiding R&D organizations in creating innovative sustainable products and services that drive growth. While...
  • RTM Journal
  • Sustainability
  • Tools and Techniques
  • New Product Development
RTM - Design
May 01, 2014
I remember the first time I stumbled into the importance of design in innovation. I was working on an expert system to de sign cements for oil wells—a complex task requiring knowledge of cements,...
  • RTM Journal
  • Design
RTM - The Repertory Grid Technique as a Customer Insight Method
July 01, 2014
OVERVIEW: The success of new products and services relies on meeting customer needs, but it is very difficult to identify hidden needs since customers have difficulty articulating them or do not...
  • RTM Journal
  • Management
  • New Product Development
  • Open Innovation
RTM - What Every New PhD Should Know
July 01, 2014
Attracting, developing, and retaining new talent has continuously been among the top concerns of R&D management. The growing parade of baby boomer retirements, paired with business growth and...
  • RTM Journal
  • Human Resources
  • Management
  • Workforce capability
RTM - A Cambrian Moment
January 01, 2013
As this issue of RTM arrives in your mail-box, IRI—our publisher—enters its 75th year. It does so at what John Seely Brown would call a Cambrian moment for innovation, an era of explosive change with...
  • RTM Journal
  • Trends
RTM - Managing Front-End Innovation through Idea Markets at Novozymes
July 01, 2013
OVERVIEW: Online collaboration is a powerful tool for boosting idea generation in large corporations. However, management may experience an overload of proposals from employees. To improve front-end...
  • RTM Journal
  • Management
  • Identify New Business Opportunities
  • Open Innovation
  • Knowledge Management

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