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IRI resources assist your day-to-day R&D functions and help in problem solving. Search by keyword, topic, or your R&D role to find tools to help you manage your organization's R&D and innovation process more effectively.


New Product Development

Annual Meeting 2016 - Adding Sustainability to the NPD Toolbox
May 24, 2016
ROR Stage: gathering and analyzing data This project aims to overcome the gap between a high level view on the importance of sustainability to a “how to do it” approach to integrating sustainability...
  • Presentation
  • Research
  • Sustainability
  • New Product Development
RTM - Finding New Ways of Creating Value: A Case Study of Servitization in Construction
May 02, 2016
OVERVIEW: Using activity theory as a framework, this paper explores how organizational changes enabled a multinational construction company to transform its business model in pursuit of servitization...
  • RTM Journal
  • New Business Development
  • New Product Development
RTM - Matching Service Offerings and Product Operations
May 02, 2016
OVERVIEW: Many manufacturers are moving to servitization, but making that move successfully requires considering the underlying business logic of a division or product. Differences in existing...
  • RTM Journal
  • New Product Development
Brown Bag - Biomimicry: Streamlining the Front End of Innovation for Environmentally Sustainable Products
Friday October 07, 2016 12:00pm – 1:00pm
Learn how biomimicry can be used as a powerful design tool to support sustainability-driven product development in the front end of innovation.
  • Event
  • Design
  • New Product Development
  • Sustainability
RTM - Driving Innovation Into the Marketplace: IBM's First-Of-A-Kind Program
November 01, 2008
Advancing from a lab prototype to a commercial product or service offering can be a lengthy and risky process. IBM’s First-of-a-Kind (FOAK) program is an attempt to take a short cut by bringing IBM...
  • RTM Journal
  • Commercialization/Marketing
  • Commercialize New Technology
  • New Product Development
RTM - Change: Embrace It, Don't Deny It
July 01, 2008
Change midstream in a product development project often means cost and budget overruns, schedule delays and product defects. Understandably, managers dislike change and have installed systems, such...
  • RTM Journal
  • Management
  • Commercialize New Technology
  • New Product Development
  • Tools and Techniques
RTM - The DNA of Industrial Competitors
July 01, 2008
Competitor analysis is critical to strategy formulation and implementation. Firms are able to develop and deploy better strategies if their competitors’ responses can be analyzed or even predicted...
  • RTM Journal
  • Management
  • Think and Act Strategically
  • Strategic Planning
  • New Product Development
RTM - Improving the Front End of Innovation with Information Technology
April 01, 2008
The so-called fuzzy front end would seem to be the stage of innovation least suited to the use of information systems and technology, tools usually applied to repeatable processes and those amenable...
  • RTM Journal
  • IT
  • Management
  • Increase Return on Investment
  • Process Improvement
  • New Product Development
Brown Bag - The Influence of Collaborative Tools on NPD
April 01, 2016
Information technology (IT) is the cornerstone of the modern new product development (NPD) process. A new generation of communication and collaboration tools has propagated into nearly all aspects of...
  • Audio/Video
  • IT
  • New Product Development
RTM - Building a Creative High-Performance R&D Culture
September 01, 2009
A highly effective CREATIVE R&D culture combines C ustomer-focused, R isk-tolerant, E ntrepreneurial, A lignment with strategy, T echnology and scientific excellence, I nnovative, V irtual...
  • RTM Journal
  • Management
  • Workforce capability
  • Culture
  • Alliances/Collaborations
  • Open Innovation
  • New Product Development
RTM - Erosion of R&D's Value
July 01, 2009
The ability of internal R&D to contribute to a company’s revenue growth is weakened by the presence of conditions termed R&D Value Eroders TM. These conditions erode the relevance of R&D...
  • RTM Journal
  • Management
  • Increase Return on Investment
  • Culture
  • New Product Development
RTM - Integrating Product and Service Innovation
March 30, 2016
Product innovation alone does not produce sufficient or sustained competitive advantage and growth. Increasingly, industry leaders—such as HP, Apple, Rolls-Royce, TomTom, and GE—are complementing...
  • RTM Journal
  • Commercialization/Marketing
  • Management
  • New Business Development
  • New Product Development
RTM - How Companies are Reinventing Their Idea-To-Launch Methodologies
March 01, 2009
The Stage-Gate(R) system introduced in the mid-1980s has helped many firms drive new products to market. But leaders have adjusted and modified the original model considerably and built in many new...
  • RTM Journal
  • Management
  • Optimize Company Portfolio
  • New Product Development
RTM - Design-Oriented New Product Development
March 01, 2009
There are two approaches to reflecting a customer’s point of view in new product development (NPD). One is a customer-following approach that utilizes expressed consumer needs. The other is a...
  • RTM Journal
  • Design
  • Management
  • Commercialize New Technology
  • New Product Development
  • Open Innovation
RTM - Improve Tech Transfer with this Alliance Scorecard
January 01, 2009
New product development that depends on technology transfer among partners is difficult. For technology intensive firms, a range of factors—from the nature of competition to an enterprise’s market...
  • RTM Journal
  • External Relations
  • Management
  • Leverage External Resources
  • New Product Development
  • Alliances/Collaborations
RTM - Cycle Time Reduction in Defense Acquisition
September 01, 2010
Embodied in the current concept of schedule as an independent variable, cycle time reduction is a subject of significant interest to the U.S. Department of Defense. In this review, research based on...
  • RTM Journal
  • Management
  • Increase Return on Investment
  • New Product Development

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