September 01, 2010
Industrial design is essential for the creation of products that satisfy user needs and aspirations and can be differentiated from the competition. However, most companies fail to reap the full...
Learning Center
IRI resources assist your day-to-day R&D functions and help in problem solving. Search by keyword, topic, or your R&D role to find tools to help you manage your organization's R&D and innovation process more effectively.
New Product Development
January 01, 2009
New product development that depends on technology transfer among partners is difficult. For technology intensive firms, a range of factors—from the nature of competition to an enterprise’s market...
January 01, 2009
Successful firms have understood the superiority of customer orientation over a firm’s internal orientation ever since the promotion of the modern marketing concept by marketing gurus such as Jerome...
September 01, 2010
OVERVIEW: Embodied in the current concept of schedule as an independent variable, cycle time reduction is a subject of significant interest to the U.S. Department of Defense. In this review, research...
September 01, 2010
OVERVIEW: Industrial design is essential for the creation of products that satisfy user needs and aspirations and can be differentiated from the competition. However, most companies fail to reap the...
September 01, 2010
OVERVIEW: Product and business innovation are integral to corporate growth. Insights into improving the design and development process can help achieve better innovation outcomes. We report the...
July 01, 2016
Finance and technology meet at the crossroads of technology readiness. A disciplined method for assessing technology readiness assures that new products will integrate smoothly with downstream design...
July 01, 2016
Every new product development (NPD) team learns a unique set of lessons in solving the many problems that arise in a typical project, and it is important to ensure that these lessons are shared...
July 01, 2010
Emerging economies, with their vast, untapped markets, present new growth opportunities for multinational companies willing to accommodate the particular needs of these markets. Our study analyzes...
May 01, 2010
Many companies lack a clearly articulated and well-communicated product innovation and technology strategy. Such a strategy is essential and is strongly linked to positive performance in product...
May 01, 2010
Innovation strategy helps a company in three ways: exciting its customers, outperforming competitors, and building a new product portfolio. The literature describes many frameworks for innovation...
March 01, 2010
Where a company’s new product development process is inferior to its manufacturing process, in terms of defect rate and overall effectiveness, a process called New Product Blueprinting can help its...
March 01, 2010
Only a few companies have mastered the design-driven approach to innovation. This paper examines what it means to make design a central part of the business process, able to add value to products and...
March 02, 2016
How did a Chinese guy end up in Silicon Valley managing an open innovation center for a German conglomerate? I grew up in a remote part of China; I came to the US in 1993 and studied electrical...
March 02, 2016
OVERVIEW: Information technology (IT) is the cornerstone of the modern new product development (NPD) process. A new generation of communication and collaboration tools has propagated into nearly all...
Friday April 01, 2016 12:00pm – 1:00pm
Better understand how tools such as social networking and microblogging platforms are being used in NPD and what influence they have on NPD outcomes.