External Technology, Innovation Leaders, & New Business Development Networks

Thursday October 05, 2017Friday October 06, 2017
Omni Fort Worth Hotel in Fort Worth, TX
Member’s early registration: $595 (increases to $695 after August 31)
Non-members early registration: $699 (increases to $799 after August 31)
Download the Registration Form: PDF icon 2017 ETN-ILN-NBDN registration form.pdf
Email registration form back to smith@iriweb.org or fax to IRI, ATTN: Mallory Smith, 703-647-2581.

Want to learn more about our Networks? Visit the links to discover past presentations, the list of member companies, and more:   External Technology Network    Innovation Leaders Network     New Business Development Network


Keynote Panel

The Future and Impact of Artificial Intelligence on R&D
Representatives from IBM Watson Research, John Deere, Pepsico, more TBD
Breakouts to immediately follow panel session

Featured Sessions

Thursday, October 5


Session Overview

Andy Shafer
Shafer’s Better Business

Andy’s Top Ten of New Business Development

Ever wish you had decades of New Business Development Experience?  Wish you knew now what you would know after lots of successes (and mistakes)?  This session will cover “The top 10 things I’ve learned about New Business Development” and encourage participants to share their wins and fumbles in a discussion designed for everyone’s benefit and a few laughs.

Kristy DeCicco

LORD Corporation

Growth Strategy – Customer Specific vs Market Focused Product Development

This session will examine the new business identification, product development, and launch strategies of customer-directed (1:1) vs market-directed (1:Many) projects, and the advantages and disadvantages of both. It will also feature best practices and open challenges of LORD Corporation’s practices as they evaluate these different approaches for organic growth.

Wayne Mackey Product Development Consulting

Transform External Network Strategies Into Measurable Results
Do you have a well thought out, sound open innovation strategy that just never completely took hold? The problem may not be the strategy - it may be that the strategy wasn’t designed to be implemented and measured. With robust, predictive metrics behind the analysis, direction, methods and governance of an open innovation strategy, what were wishes and hopes are transformed into results. This session provides a structured approach to assessing and improving your strategy followed by an interactive exercise to define results and predictive metrics for open innovation that you can take back to your company and begin using immediately.


Carrie Nauyalis Planview

Licensed to Kill: Best Practices for Killing Projects and Creating Capacity for Innovation
Research shows that more than half of companies are not killing products early enough in the commercialization process.  This activity, while challenging, is necessary for a healthy product portfolio, and it applies to both in-development and in-market products.  This presentation will provide insight into the emotional and cultural impact of killing, highlight the often “hidden” and unintentional opportunity costs associated with letting projects linger, and provide actionable ways to narrow your portfolio down to the winners.

Marguerite Johnson

Huntsman International

The Outside Looking In: Deploying Speed and Risk Mitigation to Drive Faster
Breakthroughs in FEI

What happens when your Front End Innovation market and technology scouts encounter an external product, technology, IP, and/or supplier suitable for growth in your core adjacency platforms? How does your company optimize its front end activities for speed (assessment frameworks) and for risk mitigation (crucial first steps) to bring the Outside In? This presentation will tackle the sense of urgency needed to address these products in core adjacency platforms in the FEI differently. It will examine the Phenomenon-Drive Approach, and will add onto this outcome by proposing specific activities to target speed and risk mitigation, resulting in better, more and  faster breakthroughs.


Friday, October 6


Session Information

Jeff Cope

RTI International

George Kodokian DuPont

Steve Stella

Electric Power Research Institute

Horizon Scanning: Early Indicators of Emerging Technologies
The search for emerging and impactful technologies tend to rely on some combination of patent literature, scientific literature, and/or trade literature as the basis for discovery. Each of these indicators have built in lag times that measure in months and years after the original discovery or invention occurs. How can technology scouts and others interested in being on the forefront of emergent technologies get an earlier view of what's coming? Are there better "leading indicators" that enable an earlier view? If so, what are they and how can one use them? In this session we will present the latest research on this topic from academic and corporate communities, and facilitate a discussion with attendees about experiences with use of leading indicators.

Chris Culbert

NASA Johnson Space Center

Space Exploration: Technology and Business Needs
This session will focus on reviewing current NASA planning for future human exploration missions and what kind of technologies are needed to enable human missions in both cis-lunar space and eventually to Mars. NASA will have a variety of opportunities for partnering with industry to mature needed technologies and we are always interested in learning where we can adopt capabilities developed for terrestrial use.

Pam Henderson

New Edge

Opportunity Mapping
Learn new, simple methods, to map and define opportunity bringing together a tech push and market pull perspective.  Explore methods for stretching opportunity and rapidly vetting the results for the purpose of prioritization.

Peter Christensen Pacific Northwest National Lab


Steve Stella

Electric Power Research Institute

Leveraging the National Laboratories:  Finding National Lab Technologies and Moving Them
Up the TRL Scale

Most industrial research groups realize that the national laboratories have a wealth of technologies and capabilities that could benefit their businesses, but most don’t how to find them or access them.  Moreover, even if there is a national lab technology of interest, it is usually at a very nascent stage, i.e., low on the “Technology Readiness Level” (TRL) scale.  This presentation will discuss not only finding the gems at national labs but how to work with the labs to “polish” those gems and move them up the TRL scale to make them usable by industrial sponsors.

Chris DeRoo

John Deere

A System for Open Innovation Partnering at John Deere
Deere had an interest in creating a system to more easily identify and work with technology partners. Recognizing that others in industry had solutions and capabilities that could directly address customer needs, an enterprise partnering team was formed. This presentation will give an overview of how Deere employed Want-Find-Get-Manage principles to find and secure technology partnerships.


Tom Culver

RTI International


Marty Waszak

NASA Langley Research Center

Helping R&D Technologists Frame New Business Opportunities At the Front End of Innovation

Why is innovating today different and require new mindsets for R&D and cross functional teams? Why is the front end of innovation different? Clients – particularly R&D leaders/teams - express frustrations around failures to engage others in their organization, to secure the needed investment, to pass a key milestone, or generally get buy-in to their innovation idea/activities/projects. In most firms, innovation requires multi-disciplinary teams and buy-in from leadership.  What works for R&D teams may not work for others in the organization who need to understand the broader story and context around an opportunity or suggested path and to build understanding of the “new” (tech, trend, opportunity) within organizations.  For innovators (or technical team), knowing “the right answer” or bringing the “best solution” is not enough. 

Lynn Buquo

NASA Johnson Space Center

NASA Tournament Lab: From Theory to Practice
The presentation will cover a brief history of how NASA’s use of crowdsourcing, in the form of competitions, became an accepted method of conducting an innovative acquisition model.  NASA started experimenting through focused pilots and a strong connection to academic research.  It will address our current operating model and how we are implementing the practice today and the challenges we are still facing.


Bob Prochnow Technology Collaboration Center

The Technology Collaboration Center
The Technology Collaboration Center, an independent 501c3 non-profit, is a partnership between the NASA Johnson Space Center, industry and universities, with the mission of solving difficult technology problems by encouraging innovation and formation of new collaboration partnerships, utilizing diverse expertise from industry, academia and government, across technology sectors.  Each year, the TCC hosts a series of Technology Workshops, with presentations covering the latest innovations and unmet challenges in a technology area with cross-sector interest, with the events structured to encourage networking and exploration of potential partnerships.  The TCC also helps to create new partnerships through the Collaboration Concierge Service, finding potential collaboration partners to solve specific problems.

For a detailed schedule, download the Networks Conference Agendas: PDF icon 2017 Fall ETN agenda.pdf PDF icon 2017 Fall ILN agenda.pdf PDF icon 2017 Fall NBDN agenda.pdf
Updated August 23, 2017.
If you have any questions, please contact Mallory Smith at smith@iriweb.org.