Initiated: December 2019
Completion: January 2020
A survey was designed by Robert Cooper and Elko Kleinschmidt as an update to their three seminal papers on benchmarking best new product development practices (links below). These papers explored the practices of companies engaged in new product development and elucidated what the best performing businesses had in common. The resulting report provides a quick overview of respondents’ portfolios, including balance, alignment, and resource allocation. It also touches on performance and results.
Participants: Robert Cooper, Elko Kleinschmidt, Tom Kavassalis (Xerox)