The Lean Startup methods and associated tools have become widely adopted for managing high uncertainty projects. Use of the Business Model canvas, Minimum Viable Product, field interviews and other practices designed for the start-up context have gained widespread popularity in mature companies due to their focus on quick experiments, fast learning and focus on the technological, market and business model development requirements to support a potentially major innovation opportunity.
The corporate environment, however, differs from that of the startup, in that an organization’s divisional structure, budget cycles, and other established norms and routines already exist. These present challenges and barriers to corporate venture and other strategic innovation teams, which the lean start up methods do not address. In this workshop we offer two methods to help innovation teams in mature
NEW! To help bring the conversation and knowledge back to your company, we offer 1 free guest pass with your registration. Bringing a colleague can provide valuable perspective and help drive collaboration and innovation within your organization. Just email SZarifi@nam.org the name of your +1.