Research – Level 5 Innovation
- Resource Type
- Report
- Authors
- Alan D. Ayers, Han Brasz, Tony Metoyer, Pamela Henderson
- Topics
- Leading Innovation Organizations, Tools and Techniques, Culture
- Associated Event
- Publication
2007 – 2009
Deliverables
Report Out
Description
Objective: Define leading edge practices used to deliver innovative products and services, particularly with respect to Leadership, processes & tools, and culture.
This subcommittee leveraged the results of the Advanced Marketing subcommittee, where four levels of innovation practices were identified based on a survey of 33 companies. There appeared to be the potential to define an even higher level of innovation excellence. This new subcommittee defined this level of excellence as Level 5 Innovation.
Participants
Co-Chairs
Alan Ayers (Energizer)
Han Brasz (DSM)
Tony Metoyer (Boeing)
Subject Matter Expert
Pamela Henderson (New Edge)