2011 - 2012
Maturity Model for Sustainability in New Product Development, RTM, Volume 57, Issue 1, January-February 2014
Sustainability is often discussed but its diverse meaning is rarely understood. The Sustainability Maturity Model ROR took on the challenge to help leaders and companies understand and benchmark themselves through the maze of “what is sustainability”. The team developed a model to understand the various hurdles of sustainability and an assessment tool for companies to benchmark themselves.