2022 Annual Conference – The Stories We Tell: Understanding How Innovators Solicit, Share, and Collect Innovation Stories

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Publish Date
Katie Taylor, Stephen Taylor
Culture, Managing Innovation and R&D, Managing Emerging Technologies
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2022 IRI Annual Conference

This IRI PILOT Research project will be reporting out their findings on innovation storytelling. The goal of their research was to identify the systems that innovation teams use to pitch ideas, share institutional histories of innovation, communicate successes, and learn from failures. They will share:  1) data on the impact and ROI of innovation storytelling; 2) the ways innovation teams share, collect, and circulate stories to support innovation objectives; 3) recommendations for new technologies and processes that could better support storytelling among innovation teams.