2022 Annual Conference – The Stories We Tell: Understanding How Innovators Solicit, Share, and Collect Innovation Stories
- Resource Type
- Presentation
- Publish Date
- 06/09/2022
- Authors
- Katie Taylor, Stephen Taylor
- Topics
- Culture, Managing Innovation and R+D, Managing Emerging Technologies
- Associated Event
- 2022 IRI Annual Conference
This IRI PILOT Research project will be reporting out their findings on innovation storytelling. The goal of their research was to identify the systems that innovation teams use to pitch ideas, share institutional histories of innovation, communicate successes, and learn from failures. They will share: 1) data on the impact and ROI of innovation storytelling; 2) the ways innovation teams share, collect, and circulate stories to support innovation objectives; 3) recommendations for new technologies and processes that could better support storytelling among innovation teams.