2022 Annual Conference – The Stories We Tell: Understanding How Innovators Solicit, Share, and Collect Innovation Stories

Resource Type
Presentation
Publish Date
06/09/2022
Authors
Katie Taylor, Stephen Taylor
Topics
Culture, Managing Innovation and R&D, Managing Emerging Technologies
Associated Event
2022 IRI Annual Conference

This IRI PILOT Research project will be reporting out their findings on innovation storytelling. The goal of their research was to identify the systems that innovation teams use to pitch ideas, share institutional histories of innovation, communicate successes, and learn from failures. They will share:  1) data on the impact and ROI of innovation storytelling; 2) the ways innovation teams share, collect, and circulate stories to support innovation objectives; 3) recommendations for new technologies and processes that could better support storytelling among innovation teams.