AR and Innovation: Digitalization Thought Leader Interview with Terri Griffith and Dave Alpert

Resource Type
Audio Presentation/Podcast
Publish Date
Terri Griffith, Dave Alpert, Lee Green

January 2023

How can augmented reality improve communication and bridge the gap between experts and non-experts on projects? How can it enable faster prototyping and improve sustainability efforts? Scroll to the bottom for the recording of Lee Green’s interview with Terri Griffith, Keith Beedie Chair in Innovation and Entrepreneurship at Simon Fraser University and Dave Alpert of Geopogo AR+.

Please use the following links to access the resources discussed in the podcast:

Crown Holdings’ use of smart glasses in manufacturing plants

Creating Concrete Visions with Augmented Reality

Terri L. Griffith
Keith Beedie Chair in Innovation and Entrepreneurship
Simon Fraser University, Beedie School of Business

As Simon Fraser University’s Keith Beedie Chair in Innovation and Entrepreneurship, Terri Griffith helps her students and their organizations accelerate performance and prepare for the futures of work. Terri brings energy and evidence-based innovation to organizational design and technology management through her research, teaching, speaking, and writing. She inspires and coaches on how to negotiate change and uniquely mix existing and new capabilities. Terri’s current research focuses on remote and hybrid work strategies, especially the bottom-up application of automation.  Her award-winning book, The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive, offers clear examples and frameworks for succeeding now and in the future — not just leadership, not just technology, but a powerful combination that leverages all your resources. For over 30 years she has partnered with universities as they provide executive education to organizations such as Oracle, IBM, Cisco, ESADE, Sonera, SIM APC, and the Council of Supply Chain Management Professionals. She serves on advisory boards for startups and professional groups and was honored as a 2012 Woman of Influence by the Silicon Valley Business Journal. She is President of ISSIP – The International Society of Service Innovation Professionals. Following two decades in the Silicon Valley as a Professor, Department Chair, and Associate Dean at Santa Clara University’s Leavey School of Business, Terri accepted the honor of the Keith Beedie Chair in Innovation and Entrepreneurship within Simon Fraser University’s Beedie School of Business (Vancouver, British Columbia, Canada). She is thrilled with the chance to learn from the school’s growing entrepreneurship community.  Through her blog, Technology and Organizations, and freelance work (Wall Street Journal, Harvard Business Review Blog, Women 2.0, MIT’s Sloan Management Review), Terri follows organizational trends and the leaders who bring them to life. Her academic work is published in top journals such as: Organization Science, Information Systems Research, MIS Quarterly, IEEE – Transactions on Engineering Management, and the Academy of Management Review. Some of this research has been funded by Canada’s Social Sciences and Humanities Research Council and the U.S. National Science Foundation. She is a past editorial board member of IEEE – Transactions on Engineering Management and Group Decision and Negotiation. Terri also served as senior editor for Organization Science and associate editor for MIS Quarterly. Her undergraduate degree is from UC Berkeley; her MS and Ph.D. are from Carnegie Mellon.

Dave Alpert
CEO and Co-Founder
Geopogo AR+